The Vegan Masters

Visual identity and packaging proposal for The Vegan Masters, a new brand of vegan cheeses entering the big consumer market.

Their approach to cheesemaking comes from mixing traditional and artisanal methods with newer completely plant-based techniques. In order to convey this ethos, the graphics for the brand were designed to be warm and rustic while at the same time conveying quality. Ultimately, the image for the brand is a mix of the imagery of traditional artisanal cheese combined with the visuals of botany.